“The Medium Is The Message”

“The Medium is the Message”

Marshal McLuhan was an early prophet of where modern media has taken us. I should say hijacked us. On some kind of rocket ship. We are hurtling deep into cyber space and have no idea where the fuck we are.

The digital revolution has been more subversive than any previous revolution. We have become cavemen worshiping electronic fire, with no idea how to socialize in this frigid final frontier. The more stars and the greater the informational vista before us, the more insulated, fearful and atavistic we have become. Our intergalactic truth is that we simply cannot live together. And so we blast off to live in spacesuits.

We don’t need Nature. Nature is passé. We have become the parody of Homo Faber: Man, maker of tools. We can live in a vacuum, without gravity, eating through an umbilical cord in the safety of the Mother Ship. We have reinvented ourselves as the Machine.

The Machine is perfect, without feeling. Cold, hard, shiny metal- utterly perfect. We can travel lightyears in soma sleep, to then wake up perky and alert, to adore data. The infinite data of cyber space. We have arrived to adore infinite nullity.

Cyber Space is the message, the final frontier of a cosmology infinitely cold and lonely.

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